Animatic

Story Board Point 21

Above I have posted my story board in 3 separate pictures.
I have attempted to create 5 different sections in my music video.

Frames 3,4,10,12,14 and 17 are all  part of the lip-sync section. In this section the person pretending to sing is standing in front of a tree. This is done when the lyrics are not very descriptive and/or a person sinning would introduce greater effect.

Frames 1,6,9,13,16, and 18 are all part of the boyhood section where a young version of the singer is enacting the things that are mentioned in the lyrics or an interpretation of it.

Frames 3,7,8,11,and 19 are part of the instrument section which are used as bridges mostly when there are no lyrics and you can hear 1 instrument clearly over all others. They will show a closeup of some piano keys being played or some drums being beaten to the same pace as can be heard in the song.

Frames 15 and 20 are the chorus sections. They also have lip syncing by the singer but this time they are in colour and there is a stream of childhood pictures and footage being played behind him of the young boy as a sort of memory reel.

Frames 21 and 22 are the dissolution section. This is more of a theme of many shorter clips of the 2 main characters leaving as well other things going away such as clouds water cars, etc. it is an open book. For one there will definitely a shot where the main lip-sync walks away from the tree.
Then there will also be the last shot where the face of the older singer fades into the face of the young boy.

Synopsis Point 20

The main character of my music video will be the singer. He wont perform with any instruments or a band but he will be lip syncing the song during the chorus. During the rest of the song he will be the main focus of the narrative. The narrative will follow him retracing his childhood as the lyrics of the song are very nostalgic for the singer. I want to maybe have 1 or 2 scenes where he as an older person looks onto his younger self doing things like playing the guitar which is mentioned in the song quite a lot. During the chorus I want him standing in a very dark room which would then light up as music gets louder and perhaps with the use of a green screen I could use some effects to make the scene unique. Another possibility would be flash childhood memory pictures behind him showing him grow up.

Key elements of my music video. Point 19

Andrew Goodwin states that every music video consists of  6 key features and I have chosen to follow some in the making of my music video.

I want to relate a lot of my visuals of my music video with the lyrics of the song to amplify them as much as possible. This confides with one of Andrew Goodwin's points.
I also want to use lip syncing, intertextuality,relation ship between music and visuals as well as genre specific themes which for me include filters as well as an arty look.

Institution research Point 18

I think you tube would be perfect place for my music video.  It is a video sharing website and app used by millions daily and it is all ready a host to many thousands of music videos from every kind of genre.  Since videos can be watched easily and you can find so many different people using the website I think this would be the perfect place to distribute my music video. Also videos on YouTube can be shared via social media which then in turn shares it with people who are firends with people who also like such videos

Attracting our favourite audience member. Point 17

As my target audience is young alts I have a few things to consider trying to attract them to watch my music video. I will try to achieve three things to attract them.
I want the narrative of my video to be edgy yet light harted, I want to use colour and contrast to create a unique atmosphere that doesn't remind the viewer of any famous pop songs or the like.
I want to use cinematography in unique ways as well auditing effects to give my music video an odd and different feel to it.
I will try to relate to the audience with my main character as I will try to dress him up like a young alt would dress themselves. 

Perfect audience member. Point 16

Looking at UK tribes it seems as the perfect audience member and they are most likely the kind of people who will want to watch music videos for my chosen song. The song is by no means mainstream and while being relatively new it is performed by an artist definitely considers retro, these are the sort of things that might entice a young alt to watch the music video.


Young alts are all about being unique and dress to be themselves but also to be comfortable. This is what a young alt could look like.

audience research Point 15

Having conducted a survey asking people what kind of music they liked to listen to, if they watched music videos and what makes or breaks a music video for them here are the results.

The overall favourite music genre most people liked to listen to was pop music but indie and rock were also quite predominant. They said they mostly listen to their music on the radio such as BBC radio 1 or on curated play lists which you can find on spotify.

Overall most people said although they didn't watch music videos regularly, they all liked to watch them.

Most people thought that a music video needed to be continuous and that breaking up the song in between for example to tell a narrative for the music video was bad. A lot of people also said that the overall theme of a music video was important. They liked it more when it was a bit surreal and odd rather than a generic video with a band playing music or only someone singing the song. Overall they felt music videos should add something to the song rather than just being an add-on.

MoodBoard Point 14

I have used images that relate to the lyrics of my song as well as some images I think would suit the mood of the songs and some potential location ideas such as the forest or night time. I think the bed, the radio and the guitar should be seen in the video as they are mentioned a lot in the lyrics of the song and the bedroom should also be in the video at least once. Then I choose an old record player which is something that some of my target audience find inter sting and might own them selves. Lastly there is the font I would want to use if I decide to use one. It looks a lot like handwriting and it has the right feel for this song.

Storyboard of I want to break free. Point 13

9 key shots Point 12

Top left shot. 
 This is a medium shot close shot. It is important as it introduces the characters of this music video. Its also shows the location of the them being inside a car. It doesn't give much away from and leaves the audience guessing what is about to happen.
 Top centre shot 
This a clear establishing shot in which we see that the video is taking place in a traffic jammed highway. The audience can only assume that the characters first introduced are among these cars stuck in traffic.
Top right shot 
This shot is a great example of the use of a panning shot as the camera follows the person leave the cat and step onto the taxi and then the concrete until panning down to show the boy to continue the narrative. This is effective as it shows the audience what the man is doing while staying in one motion. It also helps showing of more of the location
Centre left shot.
This shot shows of multiple people standing outside their cars. It also showcases great use of levels with 1 person on the bridge, 1 on a trailer and 1 one the street. This gives the audience a sense of scale.
Centre centre shot. 
This birds eye shot is used to depict the oddness of the music video. It is used to clearly show that the person on lying on top of a cap in the middle of a road. His spread out arms and crossed legs shows that he is just relaxing on top of the roof, this also matches the calmness of the song.
Centre right shot.
This next shot is a close up of the man's face. This shot is used to show the emotion in his expression. This again  fits in with the mood of the song and adds to the narrative of the video.
Bottom left shot
This shot again shows the use of levels ,which draws the audiences attention to different parts of the screen. This shot is also a high angle to show of that all the people are leaving their cars which again is important to the narrative.
Bottom centre shot.
A even higher shot than the previous this is used to show the scale of the narrative as people continue to leave their cars but now you can see both sides of the highway. This again shows the size of this event to the audience.
Bottom right shot. 
This is another birds eye shot but this time they used a filter to give the impression of it being TV News footage. This gives the audience a clear different between the music video and post narrative.

Textual Analysis of Walk this Way Point 11

Cinematography
The shots used in this video are mostly simpe medium wide shots. They often use some panning as well some hand-held movement. At one point there is a high angle shot to show a kind of physical split screen between the two groups. When on stage the camera is closer to the faces of the singers to emphasises that they are currently singing. There are also some hand held shots.

Mise en scene.
There are three different locations used in this video. The first is the band rehearsal place where you find some studio lights as well as the band members and their instruments. The second is separated by a wall ti the band are. Its  the studio where RUN DMC is performing , they have a mixing set some amps 1 dim light bulb and a couple of people watching them. The last set the stage and the audience. there are less props than previous but instead there is professional lighting, a large audience, different colours spotlights and some steps as well as the rest of the band.

Editing.
The editing is relativity slowly at the beginning only cutting between the 2 studios and at one point showing both the studios in a split screen. But then the editing get very fast once the song starts and you always get to see different parts of people playing guitar or singing.

Sound
There is some diabetic sound in this video like people cheering and also some dialogue before the song starts but for the most part it is the song which has guitar, record scratches, rapping and the singing of Steven Tyler.

Textual analysis of Hardest Button to Button Point 11

Mise en scene
In this music video there are quite a few props used mainly musical instruments such as the drum kit, the guitar and the amps. What is notable about them is that they move in stop motion and they leave a trail of equipment behind them also they use the props to make different shapes and formations. Other wise their location seems to be mostly in public places such as parks, roads and the subway station. The two people are mainyl seen playing the instruments and sometimes singing

Edit.
The stop motion is matched to the beat of the song so every beat of the drum or chord of the guitar that is played they more forwards leaving their trail of instruments. Later on in the video they dont follow the beat as much but instead fast forwards and playback the stop motion to give some cool movement effect as well as some sets which rotate and move in stop motion.

Lighting.
The lighting they use throughout this video always seems to be the natural light present so it is mostly sunshine or whit lights from the underground.

Cinematography
The shots and angles they use always seem to be a way away from them as to show of the entire set they have built up and to show of the movement as well. They quite often are moving towards the camera or move a away from it and even if one of the 2 is quite close to the camera the other one tends to be further away. The camera also seems to be usually looking down towards them and some times up at them rather than having it positioned on eye level.

Sound
The only sound used in this video is the music and the song. There are no other outside sounds used

Work and influences of Sabaton Point 10

Sabaton is a Swedish power metal from Fallun Sweden. Their current members consist of Joakim Broden, Par Sundstrom, Chris Rorland, Hannes van Dahl and Tommy Johanson.  They formed in 1999 and since 2005 their infuence in song has been war and more specifically historical war events.

Their genre of music is power metal/ heavy metal and it is heavily influenced by historical war events. As an example their 2008 album "The art of war" was inspired by the brook written by Sun Tzu. They did this to showcase how even though 2000 years after the book was written and the technologies have evolved in a major way all the same tactics are still used.
They generally like to theme all their albums for example their lates album was called the last stand all about battles that were fought between heavily outnumbers soldiers and a bigger foe, and their album heroes focuses on individuals who have done outstanding things in the line of duty.

 Sabaton produces typical power metal style music, with a heavy beat and loud vocals. Now their songs are all in english they used to sing in swedish and the labum Corolus Rex was brought out in both english and swedish.

Permission Point 9

Here is a screen shot of the message I sent to sony music the copyright holders of the song that I want to use.

Things to consider: . Colour Point 8

In my final piece I intend to use various filters to change the colour gradient certain parts of my video to contrast between different narratives and to visualise different moods during different parts of my video. The filters would most likely empathise  cold colours such as blues and whites but I also want to use brighter colours in contrast to those filters as actual physical objects which can draw the viewers attention.



In this video colours are animated to draw attention to specific point on the screen while the rest of the video is in darker filters and made to look like old degraded film. This sort of contrast I also wish to achieve in my music video.

Things to consider: Lip syncing. Point 8

I want to use lip syncing to give my video a sense of professionalism and to emphasize the meaning of the lyrics in my song as I feel they play an important role in my video. Very well edited lip syncing can also look incredibly good and can catch viewers attention as the beginning of this music video shows.



Here the directors used two older men to lip sync to a song clearly sung between two very much younger men who also probably do not dress the same way the the men in this video. This gives this video a sense of comedy added to the professional lip syncing. This isn't something I plan on doing with my videos but I want to use lip syncing to add other emotions to my video.

Things to Consider: Stop motion Point 8

In my final piece I intend to use some stop motion to animated movement. Stop motion is an easy way to simulate movement quickly especially over long distances. It can also be used to emphasise the beats of the song. I want to use primarily as a way to move about my character without having to film him moving which can speed up the narrative and possible also create a secondary narrative.

As an example here is a stop motion video at which such stop motion for is used although at a very professional level.

In this video we follow a boy moving through what seems to be his childhood surrounded by toys from movies and other pop culture mostly from the 90's. The entire video seems to be shot in a form of time laps but made to looks like a very high FPS stop-motion. As the child moves he seems to be standing still but it looks almost as if he was teleporting.

Lyric Video Point 7

The track for my music video Point 6

I have chosen the song "When I was a Boy" by ELO.



The genre of this song is orchestral rock/rock. The song is by ELO In their previous  music videos tend to have either a narrative or some sort of story line to follow with costumes and settings or they are just playing their instruments but they then have lots of visual effects such as PiP colour filters distortions.

Picture in Picture

Distortion and Filter

A lot of bands in similar genres also often use these traits such as Queens 'I want to break free' where costume is used heavily.

Auteur Director Point 5

Brett Ratner

Brett Ratner was born in Miami Florida in 1969, to a Jewish family. He attended High School in Israel. He also directed many movies most notably the Rush Hour series as well as X-Men The Last Stand and Money Talks. He also produced many movies such as the Revenant and Horrible Bosses 1&2.

He has done music videos for a wide variety of artists from RUN-DMC and Cannibal Corpse to Mariah Carey for whom he has made a large amount of videos.

In his videos he tends to have a big production values with many dancers and extras. The setting is usually quite distinctive such as a school or a wild west town. He also has a lot of choreographed dancing in his videos especially during the chorus of the songs. The costume and props are also usually very bright and stylised.

Star image research on Janis Joplin Point 4

Janis joplin from ChrisSarafiant